Under the PSB Reforms Agenda- "Banking for Customer Convenience" of EASE 2.0 (Enhanced Access and Service Excellence), "Door Step Banking through Universal Touch Points" facility is being implemented to cater the both financial & non-financial banking needs of the customers of any and all Banks under single umbrella.

Considering the need and the potential of Doorstep Banking it was felt to create a separate entity named "PSB Alliance Pvt. Ltd." for Doorstep Banking services which will be an umbrella organisation for 12 Public Sector Banks primarily focussing on delivering financial and non-financial banking services at Customers doorstep.